:target: Purpose of Proposal: To refresh the Idea Shadow Coaching website, creating a modern and professional online presence that reflects the high standards of coaching expertise.
Background Information
While the current website provides a basic brand representation, this project will enhance its visual appeal, usability, and messaging to better engage the target audience and align with the vision.
This document establishes a foundation for both immediate development needs (MVP) and future scalability, suggesting a balanced approach to website development that can grow with the business.
Each subsequent section details key project aspects—including branding preferences, content structure, and technical requirements—with stakeholder questions, responses, and implementation recommendations.
This Mini Statement of Work (Mini-SoW) outlines Idea Shadow Coaching's website redesign project. Based on stakeholder feedback and requirements analysis, it provides a structured approach to creating a professional online presence that aligns with the business vision.
<aside>
</aside>
<aside>
Key Objectives • Lead generation • Brand awareness • Client engagement • Service showcase
</aside>
<aside>
</aside>
<aside>
The scope is organised into three sections: assumptions, MVP requirements, and proposed future iterations.
Assumptions
<aside> Brand Voice
Authoritative
Knowledgeable
Approachable
Solution-focused
</aside>
<aside> Target Audience
Business professionals
Corporate clients
Industry experts
Decision makers (C-suite)
</aside>
<aside> User Journey
Intuitive navigation
Clear pathways
Smooth transitions
Conversion points
</aside>
<aside>
Tone preferences & content style
<aside>
Branding and Visual Design
The website’s template should implement a balanced design approach that is:
<aside>
These are the proposed requirements to be considered as part of minimum viable product that I believe I can deliver within the given context (no other professional input).
<aside>
Key Message
<aside>
Sitemap v1.0
Home page
About page
Services page
Contact page
</aside>
Content Structure Proposal
</aside>
<aside>
</aside>
</aside>
I can begin rebuilding the site once we have initial alignment on the content provided here. Since I'll need your input for content, images, and other assets—and considering we're both managing other projects—I estimate the process will take a few weeks at least, optimistically. I plan to start next week and aim to deliver a solid draft version by mid-January. Please note that this timeline assumes we won't encounter significant technical challenges; if we do, additional time may be needed for troubleshooting.